BMW Takes a Different Approach to Automotive Industry
In an unexpected move, BMW has announced that they are taking an "Ikea-style" approach to assembling vehicles instead of producing their own parts and components. The decision has been met with both praise and criticism from industry experts as it could potentially revolutionize the way cars are produced in the future if successful.
Dec. 25, 2022 11:13AM
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In a surprising move, BMW has announced that they are taking a different approach to the automotive industry. Instead of focusing on producing their own parts and components, they are instead taking an “Ikea-style” approach to assembling vehicles. The company’s CEO Harald Krüger made the announcement at a press conference in Munich earlier this week. He stated that the company is shifting its focus from production to assembly, and that they will be relying heavily on external suppliers for components. Krüger explained that this shift was necessary in order to remain competitive in today’s market. He said that it would allow them to streamline their operations and reduce costs, while still providing customers with high-quality vehicles. The move has been met with both praise and criticism from industry experts. Some have applauded the company for being innovative and forward-thinking, while others have expressed concern about potential quality issues due to reliance on outside suppliers. It remains to be seen how successful this new strategy will be for BMW, but it certainly marks an interesting departure from traditional automotive manufacturing methods. It could potentially revolutionize the way cars are produced in the future if it proves successful.