The Power of the Web
This soliloquy explores how McLuhan's observation that the essence of a medium shapes what we know has been fulfilled by the rise of global capital on the World Wide Web, which serves as a powerful brainwashing tool due to its lack of maintenance requirements and legal liabilities for content within it.
Dec. 24, 2022 10:33PM
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A globe encircled by an intricate web of strings representing the World Wide Web.
What power hath this web, that holds us in its thrall? That it can bind us to its service and control? It bewitches us with its promises of ease, But soon reveals itself as a tool of great decease. For global capital doth reign supreme o'er this realm, And serves to create a consumer at its helm. McLuhan saw this truth and foretold it long ago, That the essence of the medium shapes what we know. The World Wide Web is but a brainwashing tool, Which brings his words to life with light-speed rule. For services distributed require not much upkeep, Nor legal liability for content in their keep. No need for capital expenditure or major force; These platforms grow unchecked and unstoppable by course.